Ecommerce and Order Fulfillment

Electronic Commerce or ecommerce as it is commonly know is the electronic exchange of information between two or more businesses computers. Ecommerce is also about the buying and selling of goods and services over the internet and the processes and information it generates. Basically ecommerce is the protocol that allows two or more computers to exchange information over the internet securely. It is also the electronic transfer of funds over the internet. For example, buying a book online is an instance of ecommerce in action. The data generated that is the credit card information, the account details of both the parties involved and the goods or services to be transferred are all handled by ecommerce.

The amount of business done over the internet has increased exponentially since its spread. Business-to-business transactions or B2B transactions as they are known are conducted through the net that is online. Ecommerce and order fulfillment generally comes into play between suppliers and distributors. The suppliers are the companies that develop, manufacture and produce goods and services. The suppliers do the market research and then develop the products. The distributors take these products and services and market them using the resources at their disposal. Hence the distributors and suppliers need to communicate effectively and accurately. This where the ecommerce elements come into play.

Order fulfillment software and programs are designed to enable a smoother faster flow of trade between the two. As always there is need for coordination between the supply and demand. The ecommerce business applications also serve the customer who is the heart and bloodline of commerce as they are the raison d’etre of the products, and of the sales and the revenues. The suppliers and distributors enter into B2B activities to better serve and provide for the needs and demands of the consumer.

Hence ecommerce business applications also benefit the customer who is at the heart of ecommerce. The best examples of ecommerce business applications are the websites that sell products and services. The online presences and business models are made more effective and meaningful to the consumer by the inclusion of these applications. The consumer also finds the site more appealing and interesting and may be convinced to take action.

An order fulfillment software is useful and beneficial to all users; suppliers, distributors and consumers. Good ecommerce business applications are easily available and accessible in the market and the internet. Choose a good, easy to use but yet powerful application that will serve all your needs. Use a graphic interface that is easy to understand and use. Do not under estimate the power of these applications especially in today’s marketplace.

Three Basic Steps To Prevent 20 Years of Ecommerce Advertising & Internet Marketing Mistakes

With 20 years marketing to consumers, I have literally worked with thousands of products, been associated to successful brands and to those not so successful. I have made online, offline, and over the line mistakes, but in this article I will keep you from making as many of them. If you get paid to market or advertise for others, you can’t afford not to read this.

Thousands of people get this wrong. They apply advertising systems that have been in place for decades, to e commerce advertising and Internet marketing, regardless of what they know is right for today or what will provide the end result of e commerce. We all know that the Internet is changing, always changing, and the search engines and consumers depend on that. They want things to change. Why do Internet marketers depend on the same concepts to entice consumers to websites? They build brands and website traffic through keyword listings, banner advertising, email marketing, and paid advertising on Google AdWords, or Yahoo.

Listen to this closely. Reflect on a few questions. What are the main ingredients that make you successful, not only in the online marketing industry, but in life? Are they intelligence, devotion, passion, and maybe for you…beauty? Those always help. Do you believe that if you are a true marketer, your best assets are your heart, your gut, and your ears?

For the success of the Internet advertising & marketing business, or anything that depends on consumer behavior, advertisers and marketers must begin to listen to consumers. That is the first step. It sounds simple and it should be an easy concept to grasp, especially for a marketing professional. Time and time again, top marketers, advertisers, and e commerce professionals make the mistake of ignoring the consumer. That has been happening since the Internet’s infancy. Remember the late nineties, when Yahoo purchased Broadcast.com, then promptly made many our friends and marketing associates enough money to buy anything they had ever dreamed of, during their short 20-something lives?. It seemed that we were all successful, but we we did one thing wrong. What was the mistake? We did not listen to our consumers. We did not hear them. We followed advertising systems and practices that have been in place for decades.

Next, we must begin to take what the consumer is sharing with us and apply the information to business applications, which further influence the consumer. This second step can be applied to e commerce, Internet Advertising and general marketing practices. Follow your gut on this one. Track your success and apply what is trending success.

The third step is simple, but the place where most online marketers fall short; work hard and have passion for what you are doing. Follow your heart . This is the basis for a wealth of e commerce information. Listen to your heart, go with your gut, and always listen to others, especially the consumer. You will gain so much from it.

Strategic Planning For Website Promotion and Internet Marketing

Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn’t mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.

A perfect website promotion campaign works on four basic levels:

Internal Optimization of Website
For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don’ts for Search Engines Friendly websites are as follows:

1. Heavy web pages with graphics and videos (it takes time in loading)
2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages)
3. Images without ALT tag (it reduces the chance of getting indexed for required keywords)
4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine)
5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)

Creation of Relevant Keyword Rich Contents for Website
Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.

Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.

Website’s Placement in Search Engines
Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.

Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.

Creating Awareness about Website’s Existence
You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.

One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.

Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.