Multi-Tasking And Internet Marketing – Do You Have What It Takes?

Multi-tasking is a talent, a skill that you may or may not be born with but it’s certainly one you can develop and hone. More importantly, multi-tasking is something that can make or break you. If you don’t have what it takes, multi-tasking may make you bite more than what you can chew. The next thing you know, your Internet marketing efforts have all been for naught.

Multi-Tasking and Internet Marketing: Do You Have What It Takes?

If you’re serious about multi-tasking then consider the following factors and see if you can make them happen in your life.

Be ready to outsource.

Multi-tasking means taking care of significant tasks at the same time. It never includes devoting your precious time to unimportant tasks. Thus, you have to know your business very well to determine which tasks are worth your time and which tasks you can afford to outsource to other people in or out of your company.

Know your priorities.

You need to know which tasks require your attention the first and so forth. If you’re not good at prioritizing, multi-tasking can cause you to panic in the end when you have no idea how to finish everything in time. Being clear about what you want and what you’ll get from each task, on the other hand, can be a big help in knowing your priorities.

Stick to the plan.

Of course, knowing the priorities is just the first step. The next thing to do is sticking to your priorities. You need to deliver on what you’ve promised to yourself. Plans are nothing until they’re realized and multi-tasking will require you to make intelligent decisions occasionally in time-pressured situations. In such instances, you need to develop the backbone necessary to stand by your decision, stick to the plan, and not let worries and self-doubts sway you to indecision.

Build your network.

Develop close and strong relationships with people in the business. No man is an island and this is certainly a golden rule to remember in Internet marketing. There are a lot of things you can do easier and better with the help of other people, but you won’t get their help if you don’t know how to network and socialize effectively. Of course, networking is a two-way street so be aware that you’ll also have to give favors now and then.

Research!

There may be new things that have been developed today which can help you improve the way you’re managing your time or handling a particular task. Constant and diligent research will put you at the forefront of things, and that’s exactly where you have to be if you wish to multi-task successfully in Internet marketing. Remember: in Internet marketing, being first counts a lot!

Don’t dwell too long on figures.

Multi-tasking requires your mind and body to be on the go all the time! It’s nice to enjoy looking at your extremely high conversion rates for a moment or two. It’s acceptable to ruminate a minute or two why your website hits seems to be dwindling. But what’s not nice or acceptable at all is to spend a huge chunk of your day biting your lip and driving yourself crazy regretting past decisions.

If you’ve done something wrong, figure out why and don’t repeat the mistake. If there’s a chance to rectify the situation, do it. If there’s none then get over it and move on to the next task!

Deal with your email.

It’s not going away any time soon unless you just want to delete them all and risk missing an important email. The best way to deal with unread messages in your inbox is not to procrastinate. Read them and provide a response if required. Don’t let them accumulate into huge numbers as they’ll only serve to depress you and dissuade you from doing what must be done.

Let technology help you.

Having two monitors will allow you to surf, blog, and perform other online tasks more effectively. Use an auto-response system and any software program that can simplify your work. Technology can be a huge help but only if you allow it to be so.

Ultimately, all the factors provided above can be summarized into two things: organization and passion. If you’ve got excellent organization skills and you’re truly devoted to your business then multi-tasking is certainly one step that will take you closer to achieving your goals!

How to Use Web and Internet Video to Market and Communicate

IBM Uses “Do It Yourself” Video to Communicate and Market

“No more long, cumbersome marketing documents – no more boring presentations. Video is how companies and business should communicate,” says Mark Leaser, Worldwide Offerings Manager, IBM Software Services for Lotus. “You can do it yourself and save thousands of dollars.

IBM Software Services for Lotus is using video in a wide variety of ways – for internal education and communications as well as for external marketing and customer relations.

Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies – talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video.

IBM is also using video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

To speed up the production process, and to ensure a consistent look and feel, Mr. Leaser has developed an effective standardized format to deliver these external messages. These external communication videos usually start with a short teaser – essentially a one to two minute video introduction to a business solution then followed by an action step that is designed to steer viewers to specific online IBM landing pages with much more detail.

Combining the best practices from successful eCommerce and eTailing sites, these landing pages use even more video to further educate and market products and services. A typical video landing page will include links to additional content including additional video and product information. The landing page can also include “infomercial” type videos, as well as videos on how the products work and where to go for more info.

IBM uses video as a means of attracting interest in something that they are doing. The video segments have to be more than a commercial – they have to offer content with value, information of how their solutions will help their customers’ business, and tips for using particular solutions.

IBM Saves Money by Producing In House

Currently IBM uses outside production services as well as internal teams to create their videos. The customer case studies and/or reference videos are usually produced by an external company but increasingly, a larger percentage of the videos are being produced internally. Many of the videos are shot at tradeshows and events where IBM’s various technical and product experts are in attendance. Rather than hiring an outsider who charges $10K to $15K to produce a video, IBM found that they can do it ourselves, single camera, for a small fraction of the price, and it is just as effective. Over a year, they save hundreds of thousands of dollars.”

Some case study videos are shot multi-camera but 90% of all productions are single camera. Most of the videos are captured using standard HD prosumer camcorders (recording onto 16 gigabyte SD cards) with flat lighting from a single large lightbox. For capturing audio, Mark uses professional Sony lavaliere microphones and Audio Technica shotgun microphones. Mark says, “Simple works. One of the most important technical details is to make sure we have clean audio.”

To improve the efficiency of the video editing and production process, the video is captured in a native Quicktime format and then inputted into Mac computers running Final Cut Studio. Mark has settled on h.264 and DVKitchen for compression and distribution over the company’s intranet as well as over the Internet. Mark usually compresses at the standard Apple TV settings (h.264 at 1280×720 with a 4800 kbps data rate) but DV Kitchen makes it simple to provide a variety of compression templates for various viewing and distribution options.

In many ways, their video production process is just like producing a document using Microsoft word. They use standardized formats and templates, and standardized technical specifications that allow a “producer” to easily cut and assemble a video without having to know a lot of technical details.

Once the video is done, the IBM team can share it in a variety of ways. For internal videos, they often use their own internal media servers or YouTube where the videos can be viewed using the standard YouTube video player.

However, for their external marketing videos, they were not satisfied with embedding YouTube in their public facing pages because there was too much clutter and not enough brand control. To give them more control and present a more professional look, they use outside video hosting companies and video platforms that can be customized.

Authoring video in house works for IBM because their current generation of IT decision makers understand the video language and often don’t have the patience to wade through a white paper or technical presentation. To properly reach them, information needs to be presented in a lively, colorful and high-energy mode that can only be conveyed via video.

SIDEBAR

Three reasons your business should use video to communicate

1. Use video – it works. The impact is phenomenal. Following the lead of the direct marketing industry which claims a 4x improvement in response in video versus text, Mark says that short videos with links is the most effective way for establishing powerful outward bound communications and building brand equity. Your audience expects video and you need to give it to them. An effective business presents information in a manner that is most receptive by their target audience.

2. Learn how to do it yourself. Modern video technology and solutions are easy to learn and very affordable. In many ways similar to cut and paste word processing, DIY video production has become the baseline for business communications and marketing. It is similar to the past evolution to word processing from executives relying on secretaries. The stratified and inefficient business architecture of the “Mad Men” TV show is long gone. Similarly, a new business communication paradigm is occurring now with video. Word processing is being supplanted by video. Long documents and boring powerpoint presentations are being replaced by video. Because DIY video is so efficient as a communications tool, it should be an integral part of your business.

3. Video is easier than people think. It is no longer some mystical technology. Yes, 20 years ago, video was complicated, expensive and required an advanced degree. However, with the advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders, high quality production is now attainable by almost anyone. You can hire someone out of high school who has all the skills. Remember – for business, simple works best. It is all about communicating ideas and information, not fancy effects or 3D explosions.

Ecommerce and the Music Industry

Music truly can make the world go round. Music has the ability to unify people in a single thought, may it be peace, harmony, joy, or a specific cause, and it has changed the word one song at a time. But music used to be limited and under appreciated by many. Not because music then was of poor quality but because it was not as accessible as it is today. We have a freedom today to gain access to all kinds of music through the help of technology therefore awareness and appreciation of the music industry has grown significantly in such a short span of time.

Long before the internet had its glory, music was confined to a smaller audience. Some of the most powerful songs written were sung and played underground in fear of other bigger issues like communism, capitalism and war. With the emergence of ecommerce, the world became a giant playground for music of different ages, stages, and styles. Ecommerce has opened a new way for music to be heard in other places where it can be appreciated to the fullest. Online music purchase has become so easy and fast that it has broken the barriers of not only geography but perhaps culture as well. When music started its way online, there became a new profit making industry.

Little did we know then that the music industry would be as big as it is now? Today, song sales on iTunes, eBay and Amazon total to billions of dollars daily and that is only counting the United States. Through ecommerce, stars have been born like Coldplay and Beyonce. These artists could have been famous only in their countries but the internet has created them into international super stars because ecommerce has enabled their songs to be purchased by anyone all over the world. Even smaller indie artists and underground bands can now showcase their talent online through ecommerce giving each artist a chance to make it big where the music field is a little more leveled.

Buying songs online has also allowed the consumer more liberty to choose what songs they want to spend on. During the older days, songs had to be bought with the whole album but today, you can buy the song as an individual. This has increased sales more than ever. Not only are the songs available but they too are available as soon as the album hits the market. This makes them available online to anyone around the world as soon as the song is out. This feature of ecommerce helps make music more globally competitive and effective. There is no more discrimination as to who and when these song can only be heard.

Some negative effects though have also hurt the music industry. Because the internet is so accessible and easy to use, the exchange of illegal downloads have also flourished. This development slows down the profits of ecommerce because now, the music can be taken for free. Current ways are being tried to control this phenomenon.