Ecommerce and the Great Depression Lesson

The Great Depression is long past the memory of most individuals. So, for a brief history lesson this economic collapse happened in 1929 in the United States and took almost fifteen years to end.

In our recent economic climate there are many who wish to point out lessons learned from this event. Obvious lessons include the need to spend less than you receive in wages, save money whenever possible, use what you do have as long as possible and find ways to cut back.

The Great Depression is a historical monument to frugality. Many who lived through that era remained frugal throughout their lives. This is in stark contrast to the last few decades. We often want what we want when we want it and don’t mind using credit to get it.

I think one of the biggest lessons of this economic misstep is that we should not wait for someone to bail us out. We need to have a strong sense of self-reliance.

This is especially true of those involved in ecommerce. The growth of business online is staggering. It is something that is used by some as their sole means of income while others use it to supplement an income that may not quite cover all the expenses.

Face it; many people are looking for work. The Internet may actually provide the feeling of becoming a mom and pop establishment of the past in this modern age of fast page corporate lifestyles.

There are numerous couples who are turning to ecommerce and home-based business as a means of escaping the lack of job security in the general workplace. Many do this intentionally and others are introduced to the idea through necessity.

These individuals are not looking for a handout. They are striving to meet the needs of their customers, and their families. They are spending long hours in site maintenance, product fulfillment and marketing. What’s more they are loving every minute of it because for every hard hour worked they are finding great satisfaction in answering their own economic questions.

While others stand in long lines filling out applications that in some cases are being fought over by hundreds of other applicants these individuals are carving out their own way in an online environment. They are becoming their own boss and learning new skills that will allow them to care for their family over the long haul.

In the Great Depression men often had to travel great distances from their family in order to find work. The families they left behind were often evicted from their homes or worked especially hard to find their own way to raise money to keep a roof over their heads.

Those who figured out a way to pay their bills in these ‘worst of times’ were the ones who came out the other side with fewer scars and a greater attitude toward the days to come.

You, too, can get past the days we are currently in, but it will take hard work and it will mean relying on yourself more than you may have ever had to do before, but the good news is you can do it and an online environment is a cost effective way to build a business that will allow you to confront and conquer expenses.

The TV and Internet Regarding Ecommerce

Good marketing means the art of selling the goods/services via any medium worth exploiting. This is the rule for promoting one’s business and earning money. The modern man has achieved tremendous success regarding technological development and enhancements thereof. Radios, television, newspapers, Internet, Mobile phones are very popular for communication to establish social contacts or simply make money. The cheapest and the most cost-effective ways to do just that are through the Internet. Internet is, nowadays, gaining much popularity to the extent that it may soon beat the Television. This is because; the Market it covers is standardized all over the world. Generally, a person in the Australia gets to see the same thing on a particular web as on surfing the same web in the USA. Television has some boundaries and often the risk factor involved is way high compared to the Internet. The promotion on TV demands a lot of Investment, which may or may not return fruitful investment. But, the Internet demands a very lower level of Investment compared to the Television so it minimizes the risk factor to the maximum possible extent.

TV is very popular for promotion because mostly every potential consumer in the Local Market watches it. However, Internet has a slight disadvantage to it. Though many people are well aware of the Net and its potential, they lack the technical know-how of operating it. They don’t understand that using Internet for Ecommerce is way easier than going to a shop, loitering about in search of what you are looking for and finally end up tired and dissatisfied. The Internet saves time makes your selection easy and convenient. The ecommerce development is directly related to this fact as many are realizing its easiness.

There are many other reasons why the Internet is not still as much popular as TV including,

* People use TV more than the computers, as it gained popularity during the 60s and has the advantage of the time factor. The Internet was begun to be developed, during the late 60s and reached the masses in 1991. It gained popularity in 1994 and has been unstoppable since then. It lags behind due to its Invention at a later point in time than TV.

* The promotional services done for TV and other media have undergone an immense amount of research. The presentation of products/services is done much better on Television than the Internet. The research on using the Internet effectively for Ecommerce is still ongoing and in fact begun only a decade ago. This means that ads and shows on TV are designed better than ecommerce web site designs.

* Ecommerce requires a professional web design and the availability of good shopping cart software. There are many people out there who find using this software to be something very technical, which is not always true. A good ecommerce solution offering company gets you an easy to operate ecommerce software and a better web design.

Internet Marketing Companies VS Retail Stores – Ecommerce and Internet Marketing Success

So you have decided that after yet another slow month, sitting inside your brick and mortar kingdom, you just cannot keep working for your landlord, and need to start a real business that does not keep you sitting inside a retail shop. You need a business that has an eventual promise of financial freedom; one that entails minimal overhead and maximum return on your investment; one that attracts investors and uses the latest technology.

The advantages that online marketing companies, and online businesses have as opposed to retail businesses are as follows.

No Overhead
Drop-shipping has allowed ecommerce website owners to sell products without having to store them. What does drop-shipping entail? Well, put it this way. While a retail store has the constant overhead of rent, and requires ample space to showcase products, online web stores simply have the distributor or manufacturer ship it directly, simply sending over an order sheet. Wow, so you are telling me we do not need that much startup capital to start an ecommerce website or online business? – Yes that is right. However, you will still require a significant marketing budget, just like any online store. Another advantage of drop-shipping is that you can maintain lower prices than retail stores, thanks to the savings on rent, and/or increase your profit margin! So, if you are using an open-source (free) ecommerce platform, such as Magento Montreal or equivalent, your overhead will be limited to an annual domain name registration fee of approximately $10, and perhaps a monthly hosting fee, although, there are many free-hosting options for smaller (lighter) websites.

Unlimited Flexibility
The internet is a fun place to be because things always change. This means, more options are increasingly available. For instance, the introduction of social media into the picture, web 2.0 properties, or Google’s new caffeine, which takes into account the amount of frequent content updates on people’s websites. But, what this really translates to from a small business owner’s perspective is, options. Now, in addition, you can run an online company from pretty much anywhere in the world. In fact, for the past 2 months, I have been in Panama, Las Angeles, and Las Vegas. And… I have still be writing these articles, corresponding with my business partners, web designers, and clients – running a profitable business. Sound good? It is good! Especially when here in Montreal, temperatures can go to -40 degrees! Montreal web design work has never been better!

Limited Liability
Retail means contact… with people. As terrible as it is to say, sometimes, this contact can be very unpleasant. People can be extremely unpleasant. However, online marketing companies or other internet companies, have the luxury of responding to emails and phone calls when convenient, which allows owners to spend less time with difficult clients. Furthermore, it is far less likely and far more difficult for online customers to avail themselves of support, should the ecommerce or online company choose remain difficult to reach. There is a certain level of privacy, and confidentiality that comes with the internet, with the web, despite the numerous reports of privacy invasions.

That said, service industries, online or offline, both have more contact with people – customers.
So keep that in mind when developing your business model!