What You Need To Know About Ecommerce And The Future

Buying and selling over the Internet is a large part of what makes up ecommerce trade, but it’s only part of the story. This business is actually made up of all “transactions” conducted electronically. This includes exchange of information, online banking, emails and, of course, buying and selling products and services. Since this form of communication has connected the world on a global scale, ecommerce and the future look very bring.

Just within the past few years, business over the Internet has grown at an amazing pace. Many businesses have gone 100% virtual today and it appears that this trend will continue to grow. Although some of this is due to the need for ever sophisticated software and hardware, many retailers are now jumping on the bandwagon as the lower costs of running a business offsets the startup costs and higher cost of postage.

Business-to-business and business-to-customer forms of transactions are also increasing, but it should be remember that it takes time to establish. For example, Amazon was transacting business for 10 years before they began to see a decent profit. For those unfamiliar with this type of business, ecommerce is the sales part of the transaction and includes data exchanges which allow financing and payment for goods and services.

Many transactions include such things as meta-services that allow other forms of commerce to be conducted electronically. Digital content for immediate use and the buying and selling of traditional products and services are also included. For those who order from home over the Internet, they are also part of the ecommerce world. They may be doing online banking in the evening, looking for the best buy on college textbooks, or supplementing their income by selling on eBay. They are the newest members of this world.

Of course, security has always been an issue that companies take seriously. However, there are ways for individuals to protect themselves. One is to ensure that a fully protected payment system is in place before entering credit card information. One of the most common ways is to ensure individual computers used for this purpose utilize a SSL (Secure Sockets Layer). When inputting information on websites, one will be prompted to enter an encryption code which ensures a private link.

Ecommerce and the future look bright as trends continue to expand the use of the Internet for various types of transactions. For those getting into the field they must realize that it often takes years to recoup start-up costs and see the type of profit visualized. For those utilizing the Internet for the purpose of transacting business, security should be at the forefront of everyone’s minds. This type of business offers many more options than land-based businesses do, but it is growing at such a pace that caution must be taken in order to protect those conducting business through this means.

Buying Ecommerce and Internet Marketing Products Or Sevices

Anyone out there looking to start an internet marketing business of some sort must first beware of the landmines that exist to grab the newbie and just take your hard earned cash. These landmines or scams exist in all facets of marketing and for everything you will undoubtedly need to proceed and build a successful online or eCommerce business.

First and foremost be sure to be ready to do your homework and research every part of doing business online. Internet marketing products and all things needed to do business online can and will need some research from eBooks on step by step guides for doing business to hosting, shopping carts to collect your payment, wholesalers, dropshippers, software to help automate your business. Also things like building opt in email list and running your newsletter, autoresponders, mailing list management are also important.

For every marketing product you need watch out for the programs that promise unbelievable results, like 1000s of optin email lists in days and weeks, these programs and promises generally are scams. If it sounds to good to be true It Is! There are great and useful products out there find the ones you can and should trust first. From hosting to software products and eBooks you can find great information and trustworthy products, just do it right the first time and you will not get frustrated and quit or give up on your dream.

From personal experience I was looking for a product some time ago to take advantage of Google AdSense and there are 100s of products out there. Now the one I did some research on sounded amazing and I could build sites with 1000s of pages of original content and rank well in the search engines for. The sales page even showed how these websites ranked for competitive keywords and would get all the search engine traffic you could ever want. When I checked out these statements and looked farther into these domains they were no longer found in any of the big 3 search engines. What this proved to me was that these programs did nothing to impress the search engines for the long haul and that is what an internet business is not just a temporary quick cash grab.

I also visit a lot of forums to see what products and marketing programs that people are talking about. You can learn a lot by joining some of these marketing forums, just do a search for “marketing forums” and join. On and AdSense forum I had been visiting for some time I read a long sad post by a marketer who had been making 1000s every month from Google and all of a sudden his income dropped to $800 in one month. Now he was getting his checks from Google by Fedex I believe and you only get that treatment if you are making over $10,000/month. Obviously his sites built the fast, easy way no longer impressed the search engines. So like I said do it right the first time and stay in for the long haul.

Obviously there are many great and trustworthy products from hosting to ebooks and more out there, just find the right ones by doing your homework. Check out review sites and forums and ask questions of members on certain products or services you are interested in. Most people are more than willing to give advice or their results good or bad for any product you may be interested in. There are great review sites out there that you can visit and read reviews that are unbiased and that you also con give your own reviews on products and services that you have purchased or used to help other newbies to this business and help them not make the mistakes or send them on the right road to success in the ecommerce and internet marketing business.

In closing, do your homework, research and most of all remain focused on your dreams goals and never quit it may take some time, but if you persist and do the hard work into anything you try you will succeed in the long term. Imagine how you will feel and be able to brag to your family and friends that your efforts have paid off.

Ecommerce and Its Evolution Into Mobility

Ten years ago ecommerce was still a cool buzzword that everyone wanted to try, but at that early point it was largely limited to the Business-2-Business world. The use of personal computers, mobile phones and the internet was still experiencing its first period of growth, so the average person sitting in front of their behemoth CRT monitor hadn’t grasped the potential of the web quite yet.

It didn’t take long though. Soon dot.com companies selling anything from sock puppets to toothbrushes at unbelievably low prices were popping up all over the place. Beady eyed investors saw the potential in dot-coms: little overhead and massive profit. The credit industry chimed in with low interest rates and blanket application acceptances, knowing there was money to be made. Unfortunately and predictably, the house of cards fell. Dot-coms were collapsing by the dozens and investors saw billions of dollars seemingly evaporate into thin air within a very short period.

Since that dark period in the early history of ecommerce, there have been countless research studies conducted in an effort to answer the desperate whys and how’s being screamed from bankruptcy courts around the nation. By now we have all heard the answer explained in long winded speeches about boom and bust cycles etc. In the end the collapse of the dot.com bubble was the inevitable outcome of greed on a massive scale, more specifically, unchecked greed with few security protocols and no governing body.

The birth of the 1990’s brought a wider availability of personal computers and the internet, but the 21st century brought mobility to the internet. According to CTIA the Wireless Association, there were just over 109 million mobile phone users in the US in 2000, that’s 38% of the population. Of course at that point the smartphone was clunky and fairly unusable so few people owned one. Eight years later the number of mobile phone users more than doubled to 262 million, 85% of the population. Now the Neilson Company predicts by the end of 2011 at least 49% of Americans will have a smartphone and 51% will still be using their feature phone (out of the 96% of the population that uses a mobile device).

Between 2000 and 2011 there has been an about-face on the part of ecommerce. Security platforms have become more stable and widely used so trust has now been built. User interfaces evolved into dynamic places where visitors felt both stimulated to buy, yet secure in handing over credit information. Mary Meeker of Morgan Stanley has amalgamated data from Japan that shows online commerce and paid services accounted for a whopping 32% of mobile revenue in 2008. We all know technology progresses faster than the Roadrunner, and we are equally aware that Japan and China are usually the first to set trends in technology. That begs the question, has the west fully realized the potential of ecommerce yet? Or are we still remembering the chaos of the 90’s?

The same report by Mary Meeker, dubbed the Queen of the Internet by Baron’s magazine in 1998, shows North American and European nations use of ecommerce on a mobile platform accounts for less than 14% of mobile revenue (2008). Are we still scared? No, we are being gouged. North Americans have some of the highest mobile phone bills in the world. Canada in particular generates an average of $55 revenue per user per month; the US isn’t much better sitting at $48. India is the most fortunate; making the phone companies about $5 per user per month.

Mobile ecommerce is the future; there is no doubt about it. For the average North American the ability to buy almost anything with a smartphone is far too convenient to give up simply because our data plan sucks. We may not spend as much as the Japanese, but we sure know the value of ecommerce. Then again, as humans we are cursed with the innate habit of reacting to the here and now. The bill is out of sight, and therefore out of mind. We are also experts at rationalization. The value of using an internet fax service to send a document to a client via your smartphone far outweighs the value of physically delivering it. The flexibility and potential of the smartphone and ecommerce has placed a much higher value on time. What we choose to do with that time saved is the subject of a whole other article.